It was only two months ago that we told you about the surprising collaboration that led to Old Bay Vodka. It continues to sell out in liquor stores. And now the crab spice company is back with another Old Bay-flavored item—Goldfish Crackers.
The quintessential preschool snack will now come flavored like the crab spice for a limited-time run. Goldfish calls it “the ultimate snacking experience” for those with a “love for big, bold flavors”. Campbells Snacks, the maker of Goldfish Crackers, says the inspiration came from fans who have apparently been sprinkling Old Bay on their fishie crackers for years. It wouldn’t be the strangest thing we’ve heard of people seasoning with crab spice.
As our recent story about the Annapolis homeowner with an Old Bay-painted door proves, those who eat the spice blend are passionate about it. With all its 18 herbs and spices, including black pepper, paprkia, celery salt, and red pepper flakes, the spices complements the taste of Goldfish, according to both companies, who call the flavor combination “zesty” and good for those with a savory craving.
Janda Lukin, Chief Marketing Officer of Campbells Snacks, says Old Bay Seasoned Goldfish “harnesses the fandom of two iconic brands” just in time for summer. The release comes a year after Goldfish Crackers’ popular collaboration with Frank’s RedHot sauce in summer 2021.
Old Bay Goldfish are available nationwide this month wherever Goldfish are sold, and also online, at the website of Old Bay maker McCormick & Company, based in Baltimore County, Md.
-Meg Walburn Viviano